North American esports organisation FaZe Clan has partnered with sportswear brand Kappa and social media agency 433 to create real-life versions of its FIFA 21 digital football kit.

The FaZe Clan FGS 21 Package was initially launched in FIFA 21 final December as a part of the FGS esports staff self-importance assortment. Nevertheless, given the digital merchandise’s well-liked response, FaZe Clan will launch bodily variations of the package tomorrow (February 23rd) at 12pm PT. FaZe Clan unites a second time with iconic sportswear brand Kappa, this time alongside football (soccer) and social media juggernaut 433 to bring to life the FaZe Clan FGS 21 Kit. The FaZe Clan FGS 21 Kit is an “IRL” replica of the digital in-game kit FaZe Clan and EA released in December as a part of the FGS esports team vanity collection.

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The FaZe Clan FGS 21 Kit was originally released in FIFA 21 last December as part of the FGS esports team vanity collection. However, given the virtual item’s popular response, FaZe Clan will release physical versions of the kit tomorrow (February 23rd) at 12pm PT.

According to the press release, this is the first time that FaZe Clan has released a physical product parallel to a virtual release.

FaZe Clan CEO Lee Trink commented: “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.

“Bringing a virtual kit to life physically is a first for us, and gives us a new lane for fans to interact with and rep FaZe in multiple ways.”

The limited-edition kit, which includes a football jersey and shorts, will feature Kappa’s logo plus the number four on the right sleeve to represent 433. Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.

Faze Clan Fifa Kit 2018

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Faze Clan Fifa Kit 2017

This isn’t the first time that Kappa has teamed up with FaZe Clan. The sportswear brand first partnered with FaZe in 2019 to create a thirteen-piece merchandise collection and a pop-up store in Los Angeles.

“As the official kit supplier to several clubs featured in the game, we are thrilled to partner with FaZe Clan for another exciting collaboration,” added Lorenzo Boglione, Vice President of Sales for BasicNET.

“FIFA 21 is one of the best sports titles ever created. As the global transcendence of esports continues, this partnership represents our commitment to authentically bridge the gap between sports, fashion, and gaming.”

Esports Insider says: FaZe Clan’s latest apparel drop continues to highlight the organisation’s willingness to attach itself to FIFA and football in general. This partnership, alongside its recent collaborations with Man City, which have been both esports and football-focused, also shows how FaZe has identified a key mainstream market and is using commercial activities to enhance its own brand.

ESI Digital Spring | 30-31st March

Faze Clan Fifa Kit Price

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